Illuminate Adelaide lit up South Australia in 2023, generating $54.3 million in economic activity for the state.
An increase on the record-breaking 2022 event, throughout July Illuminate Adelaide sold 201,675 tickets over 2080 performances, presenting 68 new commissions across the program.
1.3 million attendances were recorded throughout the event, including over Adelaide’s city-wide spectacle City Lights.
Recently winning the Gold Medal Award for Major Festivals or Events at the South Australian Tourism Awards, Illuminate Adelaide 2023 also welcomed over 15,000 interstate and overseas visitors and generated 33,727 visitor nights, boosting hotel and hospitality numbers across the city.
Illuminate Adelaide will return from 04 – 21 July 2024, bringing an all-new program of free and ticketed events across Adelaide.
Illuminate Adelaide Co-Founders and Creative Directors Rachael Azzopardi and Lee Cumberlidge said:
"To receive such a massive response from the public is incredible given it’s only Illuminate Adelaide’s third year.
Since our inception in 2021, we’ve strived to create an impact in South Australia throughout winter and draw people out of their homes and into the city’s streets and venues. To see the economic impact that this major event has on South Australia is thrilling, and we’re so proud to host an event for all people to enjoy, no matter which part of the world they come from.
We’re excited to reveal our 2024 program next year and are exceptionally grateful to our major partner, the State Government through the South Australian Tourism Commission for their commitment and support.
We can’t wait welcome back people from all walks of life to Adelaide’s streets."
Read the full 2023 results here.
Outcomes are derived in consultation with Professor Barry Burgan, Bond University & Economic Research Consultants.
Image: DJ Diaki at Unsound Adelaide, Illuminate Adelaide 2023, image by Saige Prime